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Convenience of Online Tools Reshaping the Way New Parents Shop for Baby Products
Expecting and recent parents are deluged with new responsibilities and demands on their time. Yet, they also have more shopping and comparing to do than ever before. Tiny Prints has combined sophisticated online personalization tools with modern products to provide new parents a convenient way to shop for baby stationery online. Menlo Park, CA December 1, 2004 -- With the combination of extra demands put on by a newborn as well as the convenience of digital communication, it is easy to cut corners on the time honored tradition of sending paper baby shower invitations, birth announcements, special occasion family cards and thank you cards. Tiny Prints co-founder and new parent Ed Han found that out the hard way last year, when he and his wife went through the frustrating experience of trying to find the perfect birth announcement for their new baby girl. With no time to sift through albums of paper at the local store and no luck finding a quality online stationery site to shop at, they settled for an email blast to friends and family three months after their baby’s birth. “We wish we did it the right way, but the online selection was so limited and there were no tools to help us. After that experience, I was determined to find a better shopping experience for new parents like myself.” Tiny Prints, a new online stationery boutique, is now transforming the way expecting and new parents shop for stationery on the web.

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